Results

The result will be a completely immersive experience at the clients venue, and the faciliation of pre and post game involvement. The app will deliver added value by enhancing the experience, rewarding loyalty and engagement, recommending personally relevant in-stadium purchases, and reducing the price of pregame and postgame socializing through local partnerships.

 

However, the benefits don't stop with what this app will provide for customers. So far, this solution has focused on how big data can enhance user experience, however it also has potential to drastically streamline the planning processes of the client. Measuring engagement across different events can give the client insight into potential areas of growth. Identifying teams or events with high customer engagement levels can help the client make good investments.

 

This level of sophicated data capture could also revolutionize supply chain management for the client. Not only can the information help accurately predict required inventory, but integrating a recommendations engine can allow vendors to promote meals or products that are currently selling below target levels. Vendors could also vary recommendations based on input costs, for instance if the price of limes goes very high one why not suggest to customers identified as probable beer drinkers to purchase a bucket of Heinekens instead of a bucket of Coronas?

 

With a full capacity stadium, the amount of customer information and data collected could become very valuable. There are entire web apps and tech  companies that remain profitable by selling generic data (without any privacy breaching customer information) to firms in need of market insights. The proposed app would reward customers for giving the client their most sensitive and specific behavioural information on a continual basis, and all for free. The data collection could open up doors down the line for partnerships or additional revenue streams.